Neil visited Israel last week for a Content Marketing Hackathon where he shared some of his best practices for growing revenue through content, including a particularly useful advice to bloggers on how to take criticism
Neil Patel co-founder of software companies Crazy Egg and KISSMetrics, angel investor and one of the top 10 online marketers operating today conducted a content marketing hackathon in Herzliya last week. After giving a successful talk at the Growth Hacking Israel Conference in July last year, Neil was invited by software company NetworkMoney to share his first hand experience and strategies with some of the best marketers in the industry. Among the topics discussed were advanced blogging strategies, ways of creating content to drive organic traffic, the blogger toolkit and overall digital marketing outreach practices. The event was sponsored by bizzabo, SimilarWeb and more.
We took the opportunity to ask Neil a few questions about blogging, working with Israeli companies and try to understand his formula for online marketing success.
Neil as a prolific blogger what are your 3 best tips for bloggers?
First, keep in mind that you’re writing to people, whether it’s B2B, B2C or any other business. So create content that teaches, that people will say ‘wow, I can get something from this post and actually implement it’. Also, be consistently awesome and always try to step up your game and push your own boundaries. Most importantly, keep a conversational tone, write as if you were talking to somebody,
Here is something many bloggers struggle with: How to respond to negative comments?
Negative comments don’t bother me, they come with the territory and I welcome any kind of criticism. With ‘bad’ comments my advice is to to always kill negativity with kindness, so when someone leaves you a comment ‘your post sucks’ and you respond with ‘I’m sorry you feel this way, if you have any feedback on how I can improve I’d appreciate that’, not only did you manage to neutralise their negativity but you also won that person over by looking up for their educated advice.
What blogs are you currently managing?
I am the voice of KissMetrics, Crazy Egg, my personal QuickSprout blog and a blog that deals with nutrition called Nutritional Resource. The nutrition blog started out as an experiment for one of my clients to see how fast I can attract readers and as it turned out to be successful, I’m going forward with this as I’ve always been a fan of healthy lifestyle.
Neil, have you had a unique life story that can account for your success at such an early age?
Like many entrepreneurs I was an immigrant, grew up in Kent London and then moved to California when I was two years old. My mom was a business woman and she taught me the basics. Growing up we didn’t have enough money so at a very early age I turned to the Internet to see if I could make some money out of it. I’m now living in Navada Las Vegas from where I run the operations of my companies.
Are there any Israeli companies you are working with at the moment? How are israeli companies different from their American peers?
I’ve been in touch with several Israeli companies, some of which I can’t disclose at the moment. I’m working with 888 where the employees are very passionate about the company, they’d literally live and die for the company. I’ve seen that in the States but not in that magnitude. The Israelis are very forward thinking, they try to stay ahead of the market and educate their employees and it shows in their loyalty and commitment to the company.
How do you see Israeli tech in the coming few years?
Israeli entrepreneurs are smart. I believe we’ll see a lot more innovative tech in Israel within the coming 5 years. As always, it’s been a pleasure to visit Israel and I’m looking forward to coming here again. If you have any questions, don’t hesitate to visit my site. I always respond!